Author: Ravi

Merchandise Classification

Combination of merchandise departments. Each merchandise group is managed by a. general merchandise manager (GMM) Merchandise Group. Departments are [...]

IKEA says: “Here I Come, India”

IKEA Knowing IKEA: Ingvar Kamprad grew up on a farm called Elmtaryd in a village called Agunnaryd in Sweden. He started a mail order business in 1943 [...]
Colgate IMC

IMC – Colgate Sensitive Pro-Relief

IMC: IMC stands for Integrated Marketing Communications. It ensures that all forms of communications and messages are carefully linked together. At its most [...]

Era of binary brothers

In a small lane in a large city, a panipuriwalla's thella displays the Paytm QR code - signifying that he accepts payments through Paytm. And if you don't want [...]

Six Dimensions of National Culture

Culture, like Air, is omnipresent and all-encompassing. It is so pervasive that we fail to consciously acknowledge its presence and potent. Yet, it does exist, [...]
Customer Engagement

Customer Engagement or CRM? Why not Both…

It is rectangular in shape, measuring 8.5 cms by 5.4 cms, resistant to bending, made of plastic, referred to as ID-1 in ISO; and resides smugly amongst others [...]

Attitude – The Elusive Elixir of Life

  Mind you, contradictions do exist. For instance, in the common use of the word 'Attitude'. At one end, it's supposed to be something good, as [...]


Know thyself! Personality Hippocrates to Freud, and Maslow to Jeniffer Aaker, all are contributors to the multi-million dollar personality assessment [...]


Making Sense of it! Personality How often have you come across a situation when suddenly, multiple pairs of eyes follow the presence of a complete [...]
Shock advertising

Volkswagen’s Shock Advertising: Influencing behaviour

How can a marketer influence behaviour? Many marketing communications are aimed at influencing and inducing a change in consumer behaviour. It may not be [...]

Pin It on Pinterest