It Matters !
IMC – Colgate Sensitive Pro-Relief
IMC: IMC stands for Integrated Marketing Communications. It ensures that all forms of communications and messages are carefully linked together. At its most
Era of binary brothers
In a small lane in a large city, a panipuriwalla's thella displays the Paytm QR code - signifying that he accepts payments through Paytm. And if you don't want
Six Dimensions of National Culture
Culture, like Air, is omnipresent and all-encompassing. It is so pervasive that we fail to consciously acknowledge its presence and potent. Yet, it does exist,
Customer Engagement or CRM? Why not Both…
It is rectangular in shape, measuring 8.5 cms by 5.4 cms, resistant to bending, made of plastic, referred to as ID-1 in ISO; and resides smugly amongst others
Attitude – The Elusive Elixir of Life
Mind you, contradictions do exist. For instance, in the common use of the word 'Attitude'. At one end, it's supposed to be something good, as
Personality : Know thyself!
Hippocrates to Freud, and Maslow to Jeniffer Aaker, all are contributors to the multi-million dollar personality assessment industry today. Whereas the idea of
Personality – Making Sense of it!
How often have you come across a situation when suddenly, multiple pairs of eyes follow the presence of a complete stranger (a stranger is used here, as s/he
Volkswagen’s Shock Advertising: Influencing behaviour
How can a marketer influence behaviour? Many marketing communications are aimed at influencing and inducing a change in consumer behaviour. It may not be
Space Elasticity: A Significant Retail Metric
Every retailer faces a predicament....only if there was more space to sell, he could sell to the world. But that's not to be, as the single largest