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Colgate IMC

IMC – Colgate Sensitive Pro-Relief

IMC: IMC stands for Integrated Marketing Communications. It ensures that all forms of communications and messages are carefully linked together. At its most [...]

Era of binary brothers

In a small lane in a large city, a panipuriwalla's thella displays the Paytm QR code - signifying that he accepts payments through Paytm. And if you don't want [...]

Six Dimensions of National Culture

Culture, like Air, is omnipresent and all-encompassing. It is so pervasive that we fail to consciously acknowledge its presence and potent. Yet, it does exist, [...]
Customer Engagement

Customer Engagement or CRM? Why not Both…

It is rectangular in shape, measuring 8.5 cms by 5.4 cms, resistant to bending, made of plastic, referred to as ID-1 in ISO; and resides smugly amongst others [...]

Attitude – The Elusive Elixir of Life

  Mind you, contradictions do exist. For instance, in the common use of the word 'Attitude'. At one end, it's supposed to be something good, as [...]

Personality : Know thyself!

Hippocrates to Freud, and Maslow to Jeniffer Aaker, all are contributors to the multi-million dollar personality assessment industry today. Whereas the idea of [...]

Personality – Making Sense of it!

How often have you come across a situation when suddenly, multiple pairs of eyes follow the presence of a complete stranger (a stranger is used here, as s/he [...]
Shock advertising

Volkswagen’s Shock Advertising: Influencing behaviour

How can a marketer influence behaviour? Many marketing communications are aimed at influencing and inducing a change in consumer behaviour. It may not be [...]
Space Elasticity

Space Elasticity: A Significant Retail Metric

  Every retailer faces a predicament....only if there was more space to sell, he could sell to the world. But that's not to be, as the single largest [...]