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Merchandise Classification

Combination of merchandise departments. Each merchandise group is managed by a. general merchandise manager (GMM) Merchandise Group. Departments are [...]

IKEA says: “Here I Come, India”

IKEA Knowing IKEA: Ingvar Kamprad grew up on a farm called Elmtaryd in a village called Agunnaryd in Sweden. He started a mail order business in 1943 [...]

7 tenets of Jainism which are more relevant than ever before

Jain, yes we are Jains, People call us insane coz we bare pain, We are humane but yes, we don’t complain. We Sustain, increase our [...]
Social Media Youth

8 Ways in which Social Media influences the Youth

Mobile- o - Mobile You have a unique style Your applications are versatile Influencing lives at every mile We, the youth of today aren’t scared of [...]
Colgate IMC

IMC – Colgate Sensitive Pro-Relief

IMC: IMC stands for Integrated Marketing Communications. It ensures that all forms of communications and messages are carefully linked together. At its most [...]

Era of binary brothers

In a small lane in a large city, a panipuriwalla's thella displays the Paytm QR code - signifying that he accepts payments through Paytm. And if you don't want [...]

Six Dimensions of National Culture

Culture, like Air, is omnipresent and all-encompassing. It is so pervasive that we fail to consciously acknowledge its presence and potent. Yet, it does exist, [...]
Customer Engagement

Customer Engagement or CRM? Why not Both…

It is rectangular in shape, measuring 8.5 cms by 5.4 cms, resistant to bending, made of plastic, referred to as ID-1 in ISO; and resides smugly amongst others [...]

Attitude – The Elusive Elixir of Life

  Mind you, contradictions do exist. For instance, in the common use of the word 'Attitude'. At one end, it's supposed to be something good, as [...]

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