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Know thyself! Personality Hippocrates to Freud, and Maslow to Jeniffer Aaker, all are contributors to the multi-million dollar personality assessment [...]


Making Sense of it! Personality How often have you come across a situation when suddenly, multiple pairs of eyes follow the presence of a complete [...]
Shock advertising

Volkswagen’s Shock Advertising: Influencing behaviour

How can a marketer influence behaviour? Many marketing communications are aimed at influencing and inducing a change in consumer behaviour. It may not be [...]
Space Elasticity

Space Elasticity: A Significant Retail Metric

  Every retailer faces a predicament....only if there was more space to sell, he could sell to the world. But that's not to be, as the single largest [...]

The Usual to the Visual: Data Visualization

'A Picture tells a thousand words': it is meant to convey that an image can say what a thousand words can...or can't. It is an easier task to communicate [...]
pursuit of happyness

The Pursuit of Happyness: The Biopic of Chris Gardner

Based on the real-life story of Chris Gardner (American entrepreneur, stock broker and motivational speaker); The Pursuit of Happyness is inspiration [...]

Blame it on MARKETING

"To be or not to be...". Essentially, what Hamlet meant to ask was - should people exist or not? I am inspired to embark on the issue of the existence of [...]

Predictably Irrational (Dan Ariely) – A Review

Predictably Irrational is a 2008 classic by Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University. I felt compelled to pen a review [...]

The Blue Ocean Way to Kickstarting your career (I)

Its Placement Season at Business Schools and for most, its judgement day, as the time approaches for what all B School students have been waiting for, [...]

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