Marketing

Merchandise Classification

Combination of merchandise departments. Each merchandise group is managed by a. general merchandise manager (GMM) Merchandise Group. Departments are [...]

IKEA says: “Here I Come, India”

IKEA Knowing IKEA: Ingvar Kamprad grew up on a farm called Elmtaryd in a village called Agunnaryd in Sweden. He started a mail order business in 1943 [...]
Colgate IMC

IMC – Colgate Sensitive Pro-Relief

IMC: IMC stands for Integrated Marketing Communications. It ensures that all forms of communications and messages are carefully linked together. At its most [...]

Era of binary brothers

In a small lane in a large city, a panipuriwalla's thella displays the Paytm QR code - signifying that he accepts payments through Paytm. And if you don't want [...]
Customer Engagement

Customer Engagement or CRM? Why not Both…

It is rectangular in shape, measuring 8.5 cms by 5.4 cms, resistant to bending, made of plastic, referred to as ID-1 in ISO; and resides smugly amongst others [...]
Personality

Personality

Know thyself! Personality Hippocrates to Freud, and Maslow to Jeniffer Aaker, all are contributors to the multi-million dollar personality assessment [...]

Personality

Making Sense of it! Personality How often have you come across a situation when suddenly, multiple pairs of eyes follow the presence of a complete [...]
Shock advertising

Volkswagen’s Shock Advertising: Influencing behaviour

How can a marketer influence behaviour? Many marketing communications are aimed at influencing and inducing a change in consumer behaviour. It may not be [...]
Space Elasticity

Space Elasticity: A Significant Retail Metric

  Every retailer faces a predicament....only if there was more space to sell, he could sell to the world. But that's not to be, as the single largest [...]

The Usual to the Visual: Data Visualization

'A Picture tells a thousand words': it is meant to convey that an image can say what a thousand words can...or can't. It is an easier task to communicate [...]

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