Volkswagen’s Shock Advertising: Influencing behaviour

VW's digitally enabled Shock Advertising

How can a marketer influence behaviour? Many marketing communications are aimed at influencing and inducing a change in consumer behaviour. It may not be difficult to convince a consumer for seemingly harmless behaviours. But when it comes to behaviours associated with habits, the task becomes difficult. One such habituated behaviour today has to do with… Continue reading Volkswagen’s Shock Advertising: Influencing behaviour

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Categorized as Marketing

Space Elasticity: A Significant Retail Metric

Leveraging space across multiple SKUs

  Every retailer faces a predicament….only if there was more space to sell, he could sell to the world. But that’s not to be, as the single largest

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Categorized as Marketing

The Pursuit of Happyness: The Biopic of Chris Gardner

From the official webiste of the film - sonymovies.com

Based on the real-life story of Chris Gardner (American entrepreneur, stock broker and motivational speaker); The Pursuit of Happyness is inspiration exemplified. Will Smith, a fine actor, brings Chris Gardner to life on celluloid. Based on the facts shown in the film, one can just wonder in awe of the resilient positivism in Chris as… Continue reading The Pursuit of Happyness: The Biopic of Chris Gardner

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Blame it on MARKETING

“To be or not to be…”. Essentially, what Hamlet meant to ask was – should people exist or not? I am inspired to embark on the issue of the existence of marketing with this Shakespearean epic of a drama line. For, increasingly do I come across a prejudiced opinion of ‘marketing’. The view that marketing… Continue reading Blame it on MARKETING

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Predictably Irrational (Dan Ariely) – A Review

Predictably Irrational is a 2008 classic by Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University. I felt compelled to pen a review for this book because of the ruthlessly precise way in which the book shatters our conceptions of being a rational thinker and decision maker. Firstly, it needs guts to challenge… Continue reading Predictably Irrational (Dan Ariely) – A Review

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Atlas Shrugged

If I were allowed one possession to carry with me to heaven, it would be this book. I would say this is one of the better books of the 20th century. There have been sticklers of capitalism who have been zealous fans. But I would like to keep it simple – I am awestruck with… Continue reading Atlas Shrugged

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Big Data

Every activity on a cable or airway creates a digital trail that leaves behind – DATA. Unimaginable amounts of data are being generated every minute every day, so much so that it can’t be allowed to just disappear. Not when patterns exist among this data. Not when predictive insights can be gained from this data.… Continue reading Big Data

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No News is Good News !!!

I vividly recall my mother wording this proverb when I was young enough to be called a smart kid. According to her, the wisdom behind the proverb was to have perennial hope and positivism in aal (all is now aal after 3 idiots) spheres of life ….. when something you dearly await isn’t forthcoming, it… Continue reading No News is Good News !!!