Personality

Know thyself!

Personality
Personality

Hippocrates to Freud, and Maslow to Jeniffer Aaker, all are contributors to the multi-million dollar personality assessment industry today. Whereas the idea of ‘who a person is’ existed since history itself, like many things, the 20th century formalized it in different ways. The historic inquisition into ‘personality’ could have been purely academic, with no cause-effect considerations. But Freud’s study and his 1900’s masterpiece – The Interpretation of Dreams led the world to explore the possibilities of understanding human nature. Though to be fair, a lot of the initial studies focused on what we today term as ‘observable behavior’, nonetheless, they did lay the pillars for modern personality understanding and assessment.

To give a brief insight, whereas observable behavior and even ‘private’ thinking were used to induce or deduce personality, today’s studies have advanced from behavior to causes of behavior, and specifically the psychological processes determining such behaviors.

Leaving aside the initial contributions (with due respect and acknowledgement), let us look at MBTI – a path defining personality measurement scale. MBTI: Myers – Briggs Type Indicator was a development out of the contributions of Carl Jung, a close associate of Freud. Jung is credited with the formation of psychological archetypes (an archetype is an original pattern – a prototype of an abstract pattern, from which similar things get their relevance and are patterned upon).  MBTI has been deployed to serve many purposes, one being recruitment, what with some large Fortune 100 companies resorting to MBTI for selection and hiring.

Explaining it the ‘Rancho’ way, the reason for the differences in behaviors of individuals is not chance / random but it is due to the way we see and then judge what’s around us.

We prefer, we have an attitude that determines what we prefer, and what we prefer influences how we see (perceive) and judge what’s in front of us.

Jungian theory states that we choose to prefer amongst:

extroversion / Introversion (you obviously know this)

Sensing / Intuition (relying on input from senses or on intuition)

Thinking / Feeling (to reach to a judgment)

Judgment / Perception

One dominates over the other, in each dichotomy. Thus, MBTI aims at identifying the four basic preferences, which shall be the determining force of individualistic behavior. Mind you, these would remain rather steadfast in an individual, and should endure across varied situations. Simply out, it is safe to say that an extroverted person would not suddenly become an introvert. That’s what personality is all about – it determines a person’s consistent response to a situation.

Let’s not get into the mechanics of it. I am more excited about the possible applications of this model. For instance, I recently undertook a research to explore if an investor’s personality influences her investment choices and decisions. The base used for categorizing different individuals into personality categories was the MBTI scale – a standardized tool. The results were amazing. People sure chose according to who they were. MBTI happens to be a self-assessment tool, in the sense that people respond to questions pertaining to their behavior, attitudes and affect. The responses classify the investor into categories, which are then observed for within-category investor behavior.

Think about it. Before proposing a portfolio solution for an investor’s (hard-earned, don’t forget that) money, what if the planner had an insight into the investor’s personality, with a safe bet on a predictable relationship between personality and investment choices. Would it not be marketing in its most true and noble form? A customized offering, proposing to serve the needs of the customer is bound to create a satisfactory transaction. And this would be good not just for the client and the planner, but also for the industry at large, where trust is not an alien quality and symbiosis is not just a term for biology.

Once can identify their own MBTI personality type on any of the multiple sites online. One such source www.16personalities.com, where one can be assessed on the basis of his honest answers to simple questions. 

A widely popular and accepted personality trait template is the Big Five Trait Personality Theory The theory defines personality traits in terms of five broad dimensions which determine the differences between individuals. As personality grabbed the interests of psychology and behavioral sciences researchers, the focus shifted to analyzing personality as an integrated ‘whole’ of many sub-parts – traits. 

As marketers, an insight into the consumer’s personality may well determine the efficiency of all marketing efforts. 

 

 

 

 

I am Ravi Vaidya, a management educator by profession. This is where I intend to be myself, where I can ‘I’deate.

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54 comments
  1. Personality is very Important part of and Individual. Every human being hold a personality type which guide his/her life and lead to any action which he performs. Understand this different personality type will help us understand human behaviour better and we can use it in our life to make our connection with other fellow beings better.
    MBTI: Myers – Briggs Type Indicator is one the most widely used and recommended personality Test to help identify personality type of an individual. After performing MBTI test on myself I was able to identify my personality type.
    My Personality Type-IIFP (Introversion,Intuitive,Feeling and Perception).

  2. MBTI- myth briggs type indicator theory helps the people to identify what type of personality they have on the basis of the 4 basic preferences.
    My personality type is EIFP
    (Extrovert, Intuition, Feeling and Perception)

  3. Personality is the combination of qualities which an individual form for himself/herself.
    Every individual’s personality can easily be judge by using the test of MBTI i.e Myers Briggs type indicator which is most recommended test used to better know one’s personality.
    My personality is (IITP)Introversion,Intuitive,Thinking,perception.

  4. Personality is usually defined as the set of habitual behaviors, cognitions and emotional patterns that evolve from biological and environmental factors.
    MBTI:is a path to define personality.
    My personality type is ESTP :
    extraversion
    Sensing
    Thinking
    Perception

  5. Personality is usually defined as the set of habitual behaviors, cognitions and emotional patterns that evolve from biological and environmental factors.
    MBTI:is a path to define personality.
    My personality type is ESTP :
    Extroversion
    Sensing
    Thinking
    Perception

  6. Each individual have different Personality which is developed by different kinds of thinking, feeling and behaving alone ,among the group of people and society at large. Each individual is different from one another in some or the other way as the “personality” part plays a major role in “making the man”. Here in the article MBTI is mentioned which helps in self-awareness. It can also play a major role in growing the business. As the right people in the right positions is critically important for growing any business. This is where the MBTI comes in. It can help to build a stronger, more effective and healthier organization. About 80% of the fortune 100 companies rely on such test.
    My MBTI score is EITJ (Extroversion,Intuition,Thinking ,Judgment)
    Thank You.

  7. Personality means individual difference in way of thinking , feeling , behavior .. MBTI is a self-help assessment test which helps people gain insights about how they work and learn.
    My Personality type is ESFP
    Extraversion
    Sensing
    Feeling
    Perception

  8. According to MBTI , individual have their own personality, and its depends on the their own thoughts, and other things .
    but i thinks that its depend on the situation, because situation change the whole behavior of individual.
    so as per MBTI My personality is (ISFP) introversion, Sensing, feeling, Perceiving.

  9. This MBIT result are help for judge our personality, but many of time this result are not perfect in particular situation,
    My personality are ISTP I’m tolerant and flexible quiet observers until a problem appears,then act quickly to find workable solution.

  10. Personality a quality of human being which is present with an Individual since the day He/She is Born and stay with him/her till the day he/she die. Some aspects of individual personality are inherent while some aspects of personality develops as Individual grows. From the way an Individual talks to the way he walk from the way an Individual Acts in a situation to the way he/she reacts to a situation everything thing is defined by the personality on an Individual.
    Myers-Briggs Type Indicator (MBTI) Helps define personality in 16 categories. Consisting of 4 major personality traits
    1. extroversion / Introversion
    2. Sensing / Intuition
    3. Thinking / Feeling
    4.Judgment / Perception

    After Conducting MBTI we can easily identify an Individuals personality type. This will help us understand individuals better.

    My Personality Type – IIFP (Introversion,Intuition,Feeling and Perception)

  11. Personality defines how one acts in the real world. each individual have different personality traits. and MBTA Test help us understand that
    Personality Type :- EITP

  12. The case is all about personality. MBTI is a personality measurement scale. According to me we can not measure personality properly because as stated above personality can change due to some situations. The example given in this case is that investor’s personality influence the choice of investment. Personality also affects the behaviour of a people.

  13. On the basis of Myers – Briggs Type Indicator, my personality would be ISTP
    -(Introvert, Sensing, Thinking, Perception)

  14. In some ways or the other we are all same, but in other ways we are all completely different and unique. Each person knows about their own personality. The way we tend to think, feel and behave or respond in certain situations i.e, response mecahnism we choose, who we are defines our Personality.

    Myers-Briggs Type Indicator is to understand our own personality.

    So my Personality type is as below :-
    Extroversion, sensing, thinking, judgement!

  15. Personality defines how one acts in the real world. each individual have different personality traits.my personality type is -iitp

  16. I found this article quiet interesting , because i am always fascinated by topics such as perception, personality, attitude in short psychological concepts so after i conducted this Myers personality test i found that is what quiet accurate as after reading my type of personality That is
    I- Introvert I- Intuitive F- Feeling P – Prospecting T- Turbulent (INFP) and this may also help a person in their professional as well as personal life.
    Thankyou.

  17. MBTI: Myers – Briggs Type Indicator is one the most widely used and recommended personality Test to help identify personality type of an individual. After performing MBTI test on myself I was able to identify my personality type.
    My Personality Type-IIFP (Introversion,Intuitive,Feeling and Perception).

  18. This article is very useful to know about our self better.
    My personality type are extroversion, observant, feeling, prospecting, turbulent

  19. Among the 16 Personality houses my results showed I best-fit in ‘The Entrepreneur (EOTP-A) : Extraverted, Observant, Thinking and Perception Assertive’ and if I talk about Myers-Briggs Type Indicator: Extraversion-50% Openness to Experience-71% Conscientious-79% Agreeableness- 4% Neuroticism-22%
    I find results pretty much to the mark where the role is said to be that of (as per 16 Personality test ) Explorer ( I doubt!! ) Not because I am not open to inquisitiveness but because I believe in taking calculated risks.
    These test don’t put us in watertight compartments but are picture of our personality. None of us lives in a silo, we adapt our behavior according to the circumstances and showcase our very own self.

    • With the help of personality test we came to know about our strengths and weaknesses also help in knowing ourselves and many more things so I like this test…
      My Personality type is (ESFP-T)
      Individual traits: Extraverted – 67%, Observant – 56%, Feeling – 88%, Prospecting – 54%, Turbulent – 54%
      Role: Explorer
      Strategy: Social Engagement….
      Myers-Briggs Type Indicator is:
      Openness to experience 42
      Conscientiousness 20
      Extraversion 37
      Agreeableness 33
      Natural reaction 61

  20. According to me, people are very conscious when they answer any questions so, it can’t give the perfect picture of the personality. It can definitely help to know the mindset of an individual.
    My personality is ENFJ.

  21. This test is very helpful to know a person better. My test result is extrovert, observant, feeling, prospecting and turbulant.

  22. Myers-Briggs Type Indicator (MBTI) Helps define personality in 16 categories. Consisting of 4 major personality traits
    1. extroversion / Introversion
    2. Sensing / Intuition
    3. Thinking / Feeling
    4.Judgment / Perception
    My Personality type is: The Entertainer
    Individual traits:
    Extraverted – 83%,
    Observant – 61%,
    Feeling – 56%,
    Prospecting – 60%,
    Assertive – 78%

  23. Personality type: “The Mediator” (INFP-T)
    Individual traits: Introverted – 54%, Intuitive – 55%, Feeling – 56%, Prospecting – 60%, Turbulent – 56%
    Role: Diplomat
    Strategy: Constant Improvement

  24. This test is very helpful to know as a person. My personality type is extroverted, observant, feeling, prospecting, turbulent.

  25. My MBTI personality Test result
    Personality type: “The Mediator” (INFP-T)
    Individual traits: Introverted – 51%, Intuitive – 71%, Feeling – 54%, Prospecting – 69%, Turbulent – 74%

    Big Five personality test result
    Openness to experience – 68%
    Conscientiousness – 10%
    Extraversion – 25%
    Agreeableness – 90%
    Natural reactions – 83%

  26. My personality type is ESFP’s :
    Extraverted – 83%, Observant – 61%, Feeling – 56%, Prospecting – 60%, Assertive – 78%
    Extraverted (E)
    focus on the world outside the self, social gatherings, parties and group activities, usually enthusiastic, often need to talk.
    Feeling (F)
    Feeling people, subjective, make decisions based on principles and values, ruled by the heart instead of head.
    Sensing (S)
    Concrete and literal thinkers, trust what is certain, value realism and common sense, like ideas with practical applications.
    (P)
    Entertainers are random thinkers, thrive with the unexpected, are open to change, spontaneous and enjoy starting a task better than finishing it. Entertainers play as they work.
    According to me this type described me the best.

  27. The ESFP’s is my type :
    Personality type: “The Entertainer” (ESFP-A)
    Individual traits: Extraverted – 83%, Observant – 61%, Feeling – 56%, Prospecting – 60%, Assertive – 78%
    Extraverted (E)
    Focus on the world outside the self, energized by social gatherings, parties and group activities, enthusiastic, often need to talk.
    Feeling (F)
    Subjective, make decisions based on principles and values, ruled by heart instead of head, judge situations and others based on feelings and extenuating circumstances, seek to please others and want to be appreciated, value harmony and empathy.
    Sensing (S)
    Concrete and literal thinker, trust what is certain, value realism and common sense, like ideas with practical applications.
    (P)
    Random thinker who prefer to keep the options open, thrive with the unexpected, open to change, often juggle several projects at once, enjoy starting a task better than finishing it. Entertainers play as they work.
    According to me this type is best describing me..

  28. The ESFP’s is my type :
    Personality type: “The Entertainer” (ESFP-A)
    Individual traits: Extraverted – 83%, Observant – 61%, Feeling – 56%, Prospecting – 60%, Assertive – 78%
    Extraverted (E)
    Focus on the world outside the self, energized by social gatherings, parties and group activities, enthusiastic, often need to talk.
    Feeling (F)
    Subjective, make decisions based on principles and values, ruled by heart instead of head, judge situations and others based on feelings and extenuating circumstances, seek to please others and want to be appreciated, value harmony and empathy.
    Sensing (S)
    Concrete and literal thinkers, trust what is certain, value realism and common sense, like ideas with practical applications.
    (P)
    Random thinker who prefer to keep the options open, thrive with the unexpected, open to change, often juggle several projects at once, enjoy starting a task better than finishing it. Entertainers play as they work.
    According to me this type is best describing me..

  29. My Personality type is “The Architect” (INTJ-T)
    Individual traits: Introverted – 57%, Intuitive – 60%, Thinking – 54%, Judging – 75%, Turbulent – 60%
    Role: Analyst
    Strategy: Constant Improvement

  30. This system includes five broad traits that can be remembered with the acronym OCEAN: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.

  31. This personality test is matchs my real personality . My personality type is “Debater” (ENTP-A) . That is Extraverted,Intuitive,Prospecting,Thinking,Assertive.

  32. This article is very helpful to know ourselves better. So talk about a personality, “Personality is easy to read, and we’re all experts at it. We judge people as funny, extroverted, energetic, optimistic, confident—as well as overly serious, lazy, negative, and shy—if not upon first meeting them, then shortly thereafter. And though we may need more than one interaction to confirm the presence of these sorts of traits, by the time we decide they are, in fact, present we’ve usually amassed enough data to justify our conclusions.

  33. This test is very much helpful to know about one’s own personality and my personality type is ” The Entrepreneur ” (ESTP-T) till now even I was unaware about it.

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